Rebecca Crim Essays - Visual Arts, Design, Typography,

Rebecca Crim Response #7 Byrne and Whitte's "A Brave New World: Understanding Deconstructivism" begins by talking about how technology has evolved and has given the designer or typographer endless freedom of what they can create. They then go on to discuss how typography and image interrelate. "For designers, using different layers to create a sort of comparative visual vocabulary in order to present the evolution of a particular idea has become fairly common" The deconstructivist movement as a whole is about uncovering or creating multiple meanings and differences. This reading seems to relate to the others we have done so far in that Byrne and Whitte state that engaging with history is the "source for change." Quite a few of our past readings, such as Purcell's "Art of Psychographics," have stated that design must reference the past in order to relate to the present and relate to the consumer. I have found that throughout this course using history as a point of reference in design really allows for more engaging work. Byrne and Whitte talk about the freedom given to the designers with evolving technology, which relates to the textbook when Drucker and McVarish mention that individualism is an "overriding theme." Designers had many more tools to work with, which opened for more creativity within the work. I believe this article relates to Robert Bringhurst's "The Elements of Typographic Style" In that Bringhurst talks about how chosen type can have a huge impact in a work. The right typeface can convey the idea a designer wants to convey and can influence how a viewer reacts and absorbs the content. "But the very essence of typography-driven design lies in the process of determining the characteristics and arrangement of the type relative to the interpretation or presentation of the text or words in order to enhance communication or expression." Byrne and Whitte touch on how typographic design is related to the deconstructivist movement through its visual rhetoric. In conclusion, I have noticed a lot of overlap throughout the different readings for this course. One in particular topic is that design takes its inspiration from the past. It was interesting to read about that common subject within the context of this reading, which is primarily about how the deconstuctivist movement is a contrast in several elements based off of the context of the work itself. Works Cited Bringhurst, Robert. The Elements of Typographic Style. "Choosing and Combining Type." Hartley Marks Publisher; Second Edition. 2002. Byrne, Chuck and Whitte, Martha. A Brave New World: Understanding Deconstructivism. PRINT Magazine. 1990. Drucker, Johanna and McVarish, Emily. Graphic Design History: A Critical Guide. New Jersey: Pearson Education. 2013.