Video case Harley-Daivdson Study Example | Topics and Well Written Essays - 500 words

Video Harley-Daivdson - Case Study Examples world-famous as an American icon, offering an extremely wide range of Harley-Davidson mark products, including both practical and stylish clothing as well as accessories and merchandise.One way that Harley-Davidson connects with its customers is through the Harley owners purchase order. This is supported financially by the company and is the king-sizedst club of its type in the world. The presence and activity of the club serves as a way of advertising and connecting both owners of Harleys and those who see them with the brand. The club gives a large feeling of comradeship and connectedness to those who ride together even though they are often strangers. The club gives the opportunity for members of the company to interact with customers on a face-to-face basis, as well as for the customers to interact with one some other.The brand is not the only way that Harley-Davidson builds customer relationships. Another way is through value. abi de by is an important part of any customer-business relationship, the customer needs to know that what they are buying is worth the money, and that it will last. Harvey-Davidson promotes the concept of value for their motorbike. Their advertising campaigns often center on on the durability and the image of the motorbike, showing a rider driving past just after showing a boat or another vehicle type breaking.2. A value proposition relates to the concept that the product is of higher value than competing products in the same market. Value can be describe as the benefits derived from the product minus the cost, where the cost also includes the risk. When it comes to owning a Harley, the costs can include costs of running, storing and maintaining the bike, however these are similar if not kindred costs as for competing companies. The company focuses on ensuring that their bikes are of good quality, and that they do not require excessive repairs, as a consequence not requiring as much cost in this area. However, this is not their main focus in