Tuesday, December 10, 2019
Effectiveness of Woolworths Organisation-Free-Samples for Students
Question: Describe the theory of Effectiveness using an Organisation. Answer: Woolworths is one of the leading supermarkets in Australia and its major goal is to fulfill the needs of the customers. The company has set up certain standards in providing quality service to the customers and also improving its area of operation. Wools worth satisfies millions of Australian customers everyday and it performs very well in the retail sector. The quality of service affects the customers, share holders and the supply chain of the company (Beneke et al, 2015). According to me, effectiveness of an organization can be measured by analyzing the different criterias such as profit, growth, stability, turnover and cohesion. Many companies focus on the productivity, quality and efficiency as a means to measure the effectiveness of the company. The criterias for the effectiveness of the organization varies according to the time. For evaluating the effectiveness of an organization, the criteria must be chosen and then the work must be carried out accordingly. The organization has to set our certain standards and criteria to measure the effectiveness (Cobiac et al., 2017). I also think the effectiveness of an organization will help the company to increase the satisfaction of the employees, maximize the productivity level and also reduce the employees turnover. The effectiveness of the organization helps the organization in tough times. I would select the profitability of Wools worth for selecting the effectiveness of the organization (Wardle Chang, 2015). The growth results of the company and the ability of the company to satisfy the customers are also the different criteria for selecting the efficiency of an organization. I think Woolworths must adapt to the dynamic environment in order to improve the organizational performance. I have selected these criteria to measure the effectiveness of Woolworths because this will help me in analyzing the performance of the company in comparison with the other supermarkets of Australia. It will help me to know the key financial performance indicators of Woolworths and also help the company to improve its performance in comparison with the other companies (Ball, Mouchacca Jackson, 2014). Woolworths tries to satisfy the customers and this helps the company in the betterment of their profile and catalogue. I think the company must keep a close monitoring of the satisfaction of their customers in the entire business mechanism. The company has about 3.8 million customers and this will help the company to improve the segmentation model. According to me, I think the company has developed various strategies to bring awareness among the employees and also the customers. The shareholders and the owners are affected by the profitability of Woolworth. There are several strategies which are taken for the business expansion of Woolworths (Shehada Alkhaldi). According to me, I think the owners must decide to expand its area of operation from food to hardware and petrol. Thus, the company is improving its area of effectiveness. Woolworths has also responded very well to the customers. The company has supported the concept of seasonality and thus the demand for the product has also increased. The employees must have a proper understanding of the business programme and thus they can also check the annual report to check the effectiveness of the company. The company is also trying to quantify the enthusiasm and innovation of the employees in the integration of the business and also to maintain sustainability in business. Woolworths is also trying to grow and maintain properly with its shareholders and to invest much more for the betterment of the community. Effectiveness of Woolworths can also be maintained by a thorough analysis of the various strategies and performance. I have found that Woolworths needs to constantly encourage their employees and managers for taking the responsibility for the development of their company. The company must try to develop a proper strategy for the employees and they also need to develop such a plan which can help the junior employees to learn from the senior employees. I also think that it is important to identify the gaps in the performance and goals of the employees. I think Woolworths must increase its competition and should improve the quality and price of the product (Baatjies et al, 2014). The customer loyalty programme must be introduced by the company so that it will improve the effectiveness of the company. I think Woolworths must be on the right track to improve its effectiveness. The company must try to invest more in the research and developmental works. This will help the company to drive away the losses. I think Woolworths must also try to change the pricing strategy. The company is also trying to impro ve its business in online and technological methods. This will help Woolworths to increase the profitability level. The company must also try to improve its market share and try to expand its delivery network. It has been found that the sales of Woolworths in many countries are falling drastically compared to the other supermarket industries (Escaron et al, 2013). I think Woolworths must also improve its product which wills attract the customers for the purchase of goods. The company must also try to improve its effectiveness in utilitarian benefits and the expression based benefits. According to me, Woolworths must also try to improve its sales promotion and other services which will improve the effectiveness of the company. Wools worth must also try to improve its effectiveness in various consumer promotion schemes and this will motivate the customers to purchase their products. According to me, the promotional effectiveness of the company will also improve the effectiveness of the company. There are various assumptions which are made regarding a particular promotion (Ausker Rothman, 2015). I think Woolworths must try to create more effective promotional schemes and this will help in enhancing the knowledge base of the employees. I think the effectiveness of Woolworths can also be attained through proper segmentation and proper targeting of the varied customer base. The availability of various customer base information will also help Woolworths to improve its area of effectiveness. Reference List Ausker, R., Rothman, T. (2015). Researching the Effectiveness of Skills Development Programmes: Methodological difficulties and recommendations. Baatjies, R., Meijster, T., Heederik, D., Sander, I., Jeebhay, M. F. (2014). Effectiveness of interventions to reduce flour dust exposures in supermarket bakeries in South Africa.Occup Environ Med, oemed-2013. Ball, K., Mouchacca, J., Jackson, M. (2014). The feasibility and appeal of mobile apps for supporting healthy food purchasing and consumption among socioeconomically disadvantaged women: a pilot study.Health promotion journal of Australia,25(2), 79-82. Beneke, J., Blampied, S., Cumming, R., Parkfelt, J. (2015). Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa.African Journal of Business Management,9(5), 212-222. Cobiac, L. J., Tam, K., Veerman, L., Blakely, T. (2017). Taxes and subsidies for improving diet and population health in Australia: a cost-effectiveness modelling study.PLoS medicine,14(2), e1002232. Escaron, A. L., Meinen, A. M., Nitzke, S. A., Martinez-Donate, A. P. (2013). Peer reviewed: supermarket and grocery storebased interventions to promote healthful food choices and eating practices: a systematic review.Preventing chronic disease,10. Pattiarachchige, B. D. (2014).The effect of retailers' business activities influence on wholesalers' effectiveness in Gaborone(Doctoral dissertation). Shehada, M., Alkhaldi, F. (2015). Measuring The Efficiency And Effectiveness Of The Human Resources Training Function At Orange Jordan.International Journal Of Quantitative And Qualitative Research Method,3. Wardle, J. L., Chang, S. (2015). Cross?promotional alcohol discounting in Australia's grocery sector: a barrier to initiatives to curb excessive alcohol consumption?.Australian and New Zealand journal of public health,39(2), 124-128.
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